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ADATA
Founded in May, 2001 by Chairman and CEO Mr. Simon Chen, ADATA Technology Co., Ltd. has quickly risen to become one of the world’s largest memory and flash product providers. At the beginning, with DRAM modules as the major product line, ADATA’s mission was to become “The Global Leading Brand of Memory Products.” Later on, recognizing the market’s trend, ADATA diversified its product portfolio to include Flash peripherals and multimedia solutions. Capitalizing on the strong growth of DRAM memory and flash related products in the market, based on DRAMeXchange 2006 and iSuppli 2006 reports, ADATA ranks second in the world for DRAM Modules and fourth for Flash Disks respectively.

ADATA truly understands that professionalism and innovation drive a company’s competitiveness as well as the value of its products and services in the market. ADATA’s strict execution requires performing at the highest standards as it relates to ID design, purchasing and supply chain management (raw materials), manufacturing processes and quality control and testing. Through constant innovation and development of products that exceed customer expectations, ADATA has won many of the most recognized international awards including the National Silver Award of Excellence in Taiwan, Japan’s G-MARK (Good Design Award), CES Innovations Award in the US and iF Design award and reddot design award in Germany.

Although ADATA was started with twenty employees only five years ago, the founder, Mr. Simon Chen and the senior management team have extensive memory-related industry experience in manufacturing and global sales, as well as the passion and energy to instill extraordinary corporate values as the foundation of the company. These values consist of integrity, fairness, honesty, perseverance, ingenuity, harmony, love and innovation. All these factors help contribute to remarkable and consistent year-on-year revenue and profit growth, allowing ADATA to achieve milestones such as the No. 1 DRAM Module Provider in Asia, a listing on Taiwan’s Over-the-Counter (OTC) stock exchange (3260), a number three ranking in Taiwan Technology’s Top 100, and a rank of fourteenth on Taiwan’s Top 20 Global Brands in 2006. These impressive results and corporate culture are now used as a benchmark for success in Taiwan’s high-tech industry.

Mr. Chen proudly points out that ADATA has been profitable every year, even when the DRAM market cycle and pricing was fluctuating dramatically. Mr. Chen has led ADATA on the right track and the company continues to hit historical highs for revenue. This strong growth allowed ADATA to reach NT$26.2 billion (US$795 million) in revenue for 2004. In 2005, total sales revenue increased significantly to NT$32 billion (US$973 million). The revenue for 2006 is still increasing a lot compared to 2005. Looking to the future, as the second largest DRAM memory provider in the world and Taiwan’s fourteenth top global brand in 2006, ADATA will instill the spirit of “Only Accept Number One” to continue to drive our brand and market growth.



The Founder’s Profile
Mr. Simon Chen, Chairman and CEO of ADATA Technology Co., Ltd., the world’s No.2 DRAM memory module provider and fourteenth on Taiwan’s Top 20 Global Brands in 2006, established ADATA based on the solid business fundamentals of integrity, trust and professionalism. Mr. Chen’s contributions have not only increased sales dramatically, but have also increased the brand value and recognition ADATA is building its future on. As a role model for Taiwan’s high-tech industry, a key to ADATA’s success is Mr. Chen’s comprehensive experience in brand management, sourcing and supply chain management, sales channel development, smart inventory control and more efficient accounts receivables. Mr. Chen’s achievements have been recognized by Asiaweek as the Young Chinese Entrepreneur Award 2003, by the China Youth Career Development Association as 2004 Model of Taiwan Entrepreneurs and the 2005 Outstanding Businessman Award of the General Chamber of Commerce of the Republic of China.

 


   
 

 
 
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